finding your brands target audience
Your brand is not for everyone...Being an entrepreneur automatically means being deeply involved in your business. However, you must know who your ideal clients are. If you lack a clear understanding of who your ideal client is, your business might not be as successful as you intended it to be. The same way you put in the work in your business plan, your brand colors, business logo, or brand identity, is the same way you should figure out who your ideal clients are.
Your brand is not for everyone, and that is more than OK. What is important is knowing your audience and who you want your clients to be. Just because you have Aunt Susie on your social media and she comments on every post you make, doesn't mean you want Aunt Susie to be your client. Your Mom might not like your logo, but is your Mom part of your target audience?
Once you've identified your ideal clients, you can tailor your products and marketing to them---and, hopefully, watch your sales skyrocket. Here is how you can identify your ideal clients and create a brand that resonates with them.
understand the basic demographics of your ideal clients
Demographics will help you understand who your ideal clients are and what they need. Understanding who your ideal clients are starts with their basic demographics (age, gender, marital status, geographical location, income, and ethnic background). Is your product meant for children or adults, male or female, single or married? These are important questions that you must find answers to.
your ideal clients psychographics
Once you’ve gathered answers to demographic data, it's time to move to the next stage. This is the time to explore your ideal client’s mind. Psychographics relate to your ideal client’s interests, values, and lifestyle. Examples of the psychographic data you should come up with are their attitudes, interests, buyer personas, etc. Think of the effect your product/service will have on them. Learn about your ideal client’s interests and hobbies. Figure out their buying triggers. People typically buy from you when you trigger their emotions. Uncover their problems and link your products to them as the appropriate solution.